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• Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
• A Demon of Our Own Design: Markets, Hedge Funds, and the Perils of Financial Innovation
• The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
• Capital Ideas Evolving
• Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
• see more

First 2 chapters are worth the price
The research based information on the psychology of marketing, buying and selling that are described in the first two chapters are little known, facinating and extremely useful for those at many levels. Detailed discussions of "decoys" in marketing products, ... Read More...

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