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• Predictably Irrational: The Hidden Forces That Shape Our Decisions
• Sway: The Irresistible Pull of Irrational Behavior
• The Logic of Life: The Rational Economics of an Irrational World
• The Drunkard's Walk: How Randomness Rules Our Lives
• Kluge: The Haphazard Construction of the Human Mind
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Thaler and Sunstein's Nudge is best read as a list of examples of and general principles for developing choice architecture in order to improve outcomes. It can provide an understanding of the pros can cons of opt-out, opt-in, forced choices, random selection, ... Read More...

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